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Publications by Catherine Tucker

When Does Retargeting Work? Information Specificity in Online Advertising

Journal of Marketing Research

International Management

English

Advertising to Early Trend Propagators: Evidence From Twitter

Marketing Science

International Management

English

Frontiers of Health Policy: Digital Data and Personalized Medicine

Innovation Policy and the Economy

Management of Technology

English

Trademarks, Triggers, and Online Search

Journal of Empirical Legal Studies

English

Child Poverty During the Years of the Great Recession: An Analysis of Racial Differences Among Immigrants and US Natives

Race and Social Problems

Political Science

English

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

SSRN Electronic Journal

English

Privacy Regulation and Online Advertising

SSRN Electronic Journal

English

Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage

SSRN Electronic Journal

English

Electronic Discovery and the Adoption of Information Technology

SSRN Electronic Journal

English

Three Findings Regarding Privacy Online

English