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Publications by Christiane Klarmann
Brand Extensions
Journal of Fashion Marketing and Management
Marketing
International Management
Business
Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Related publications
Expanding the Boundary of Brand Extensions Through Brand Relationship Quality
Journal of Business Economics and Management
Accounting
Management
Economics
Econometrics
Business
Competitive Effects on the Evaluation of Brand Extensions
An Exploratory Qualitative Study of Brand Associations as a Means for Brand Extensions: Part 2
South African Journal of Economic and Management Sciences
Management
Finance
Business
Economics
Accounting
Econometrics
Strategic Benefits of Low Fit Brand Extensions: When and Why?
Journal of Consumer Psychology
Marketing
Applied Psychology
Influence of Brand Signature, Brand Awareness, Brand Attitude, Brand Reputation on Hotel Industry’s Brand Performance
International Journal of Hospitality Management
Management
Tourism
Hospitality Management
Leisure
Strategy
The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty
Peran Brand Attractiveness Sebagai Variabel Intervening Pada Brand Distinctiveness, Brand Prestige, Brand Sosial Benefit, Dan Memorable Brand Experience Terhadap Customer Brand Identification
Jurnal Manajemen Bisnis dan Kewirausahaan
Brand Logo Shape and Brand Personality
Gambaran Brand Commnication Brand Trust Dan Brand Loyalty Pelanggan Kosmetik Sariayu Di Indonesia
Journal of Business Management Education (JBME)
