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Publications by Chui Yim Wong
The Impact of Consumer Ethnocentrism and Country of Origin Sub‐components for High Involvement Products on Young Chinese Consumers’ Product Assessments
Asia Pacific Journal of Marketing and Logistics
Marketing
Management
International Management
Business
Strategy
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Country-Of-Origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation
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International Management
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Consumers’ Willingness to Buy Foreign Products: Effects of Consumer Animosity and Ethnocentrism
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Consumer Perception: Animosity, Ethnocentrism and Willingness to Buy Chinese Products
European Journal of Marketing and Economics
Consumer Perception: Animosity, Ethnocentrism and Willingness to Buy Chinese Products
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Integrating the Impact of Country of Origin (Coc) and Consumer Ethnocentrism (Ce) on Global Marketing (Gm) and Growing Consumer Trends (Gct) Evidences From Pharmaceutical Industries in Indones
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Effects of Country-Of-Origin Stereotypes on Consumer Responses to Product-Harm Crises
International Marketing Review
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Consumers’ Demographic Differences and the Country-Of-Origin Effects on Evaluations of Product Categories: An International Study
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A Comparison of Price Effect and Country of Origin Effect on Consumer Counterfeit Products Purchase
Journal of Social Sciences
