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Publications by Danielle Fowler
Online Consumer Communities and Their Value to New Product Developers
Journal of Product and Brand Management
Innovation
Marketing
Management of Technology
Management
Strategy
A Strategic Approach to Building Online Customer Loyalty: Integrating Customer Profitability Tiers
Journal of Consumer Marketing
Marketing
International Management
Business
Related publications
Importance and Uses of Forest Product Bamboo and Rattan: Their Value to Socioeconomics of Local Communities
International Journal of Academic Research in Business and Social Sciences
Online Appendix: Consumer Pseudo-Showrooming and Omni-Channel Product Placement Strategies
SSRN Electronic Journal
Using Online Search Data to Forecast New Product Sales
Decision Support Systems
Developmental
Arts
Information Systems
Educational Psychology
Humanities
Management
Management Information Systems
Value Management and New Product Development
Managing Product Variety on Online Platform: Consumer Heterogeneity and Diseconomies of Scope
PLoS ONE
Multidisciplinary
Understanding the Influence of Consumer Embeddedness in Online Communities: An Abstract
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Consumer Innovativeness and Opinion Leadership: Revisiting Consumer Characteristics in New Product Diffusion Model
Global Business and Economics Review
Economics
International Management
Business
Econometrics
Direct-To-Consumer Advertising and Online Search
SSRN Electronic Journal
Direct-To-Consumer Advertising and Online Search
