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Publications by David M. Andrus

Standardization of International Marketing Strategy by Firms From a Developing Country

International Marketing Review

International Management

English

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International Advertising Strategy in New Asia: A Country-Of-Origin Approach on Standardization vs. Customization

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Multi-Product Firms and Exporting: A Developing Country Perspective

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Identification of Green Marketing Strategies: Perspective of a Developing Country

Innovative Marketing

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Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms

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Comparison on the Impact of Standardization and Adaptation on International Marketing

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Problems Faced by Internatıonal Firms in Developing Countries Due to Exchange Rate Fluctuations: A Critical Study of International Firms in Turkey

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Towards Developing a Framework of Enviropreneurial Marketing Strategy for SMEs in Malaysia

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Organisational Adoption of Telecommuting: Evidence From a Developing Country

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Sovereign Marketing: A New Strategy of Marketing

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