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Publications by Dennis Pitta

New Product Development at Eastern Spice & Flavorings

Journal of Product and Brand Management
InnovationMarketingManagement of TechnologyManagementStrategy
2005English

A Strategic Approach to Building Online Customer Loyalty: Integrating Customer Profitability Tiers

Journal of Consumer Marketing
MarketingInternational ManagementBusiness
2006English

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Integrated Product Development at Nestlé

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New Product Development Considering Product Cannibalization, Development Cost and Production Cost

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2016English

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