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Publications by Dima Anwer Sawaftah
The Relationship Between Viral Marketing and Consumer Purchase Intention, the Moderator Role of Brand Image and Age: Evidence From Smartphone Users in North Cyprus
Management Science Letters
Accounting
Management
Business
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The Effect of Electronic Word of Mouth Communication on Purchase Intention and Brand Image: An Applicant Smartphone Brands in North Cyprus
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Interrelationships Between Viral Marketing and Purchase Intention via Customer-Based Brand Equity
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The Influence of Advertising Appeals on Viral Advertising, Brand Awareness, and Purchase Intention: The Moderator Role of Hedonic Personality
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The Country of Origin and Brand Image Effect on Purchase Intention of Smartphone in Surabaya - Indonesia
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The Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia
