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Publications by Dominique M. Hanssens

Commentaries and Rejoinder to “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks” by Paulo Albuquerque and Bart J. Bronnenberg

Marketing Science

International Management

English

The Role of Online Buzz for Leader Versus Challenger Brands: The Case of the MP3 Player Market

Electronic Commerce Research

Human-Computer Interaction

English

Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions

Journal of Marketing Research

International Management

English

The Category-Demand Effects of Price Promotions

Marketing Science

International Management

English

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