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Publications by Dr. Swati Mishra
Factor Affecting Positive and Negative Word of Mouth in Restaurant Industry
International Journal of Trend in Scientific Research and Development
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Electronic Word-Of-Mouth in the Service Industry
Advances in Marketing, Customer Relationship Management, and E-Services
Mediating Effect of Word-Of-Mouth in Movie Theatre Industry
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Managing Customer Satisfaction in the Restaurant Industry: A Word From Managers
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Generating Positive Word‐of‐mouth Communication Through Customer‐employee Relationships
International Journal of Service Industry Management
Building Trust in E-Banking and Its Effect on Positive Word-Of-Mouth Advertising
Management Science Letters
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Negative Word of Mouth Marketing: A Research Upon Clothing and White Goods Products
Pressacademia
Effects of Reputations and Satisfactions on Positive Word of Mouth Intentions and Switching Behaviors
International Journal of Business Studies
Customer Satisfaction and Service Quality to Develop Trust and Positive Word of Mouth in Vocational Education
KnE Social Sciences
Factors Affecting Organization Customer Word of Mouth Towards B2B Professional General Insurance Services in Vietnam
Journal of Economics, Business and Management
