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Publications by Galen Trail
A Model Bridging Team Brand Experience and Sponsorship Brand Experience
International Journal of Sports Marketing and Sponsorship
Sports Science
Marketing
International Management
Business
Finance
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Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand
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A Brand Preference and Repurchase Intention Model: The Role of Consumer Experience
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Influence of Sensory Stimuli on Brand Experience, Brand Equity and Purchase Intention
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Hypermarket Brand Extension Products and Service Experience
International Journal of Engineering and Technology(UAE)
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Enhancing Brand Loyalty Through Brand Experience: Application of Online Flow Theory
Brand Experience Effects on Consumer Social Media Marketing Perceptions and Brand Value
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Counterfeit Versus Original Patronage: Do Emotional Brand Attachment, Brand Involvement, and Past Experience Matter?
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