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Publications by Ivan R. Vernon
Antecedents of Taiwan Chinese Consumers’ Purchase Intentions Toward U.S.- And Japanese-Made Household Appliances
Journal of Global Marketing
Marketing
International Management
Business
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The Effects of Code-Switched Advertisements on Hispanic Consumers’ Attitudes and Purchase Intentions
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The Characteristics of Taiwan Persuasive Maps Made by Japanese
Abstracts of the ICA
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Safety of Household Appliances for All
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