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Publications by Jennifer L. Aaker
When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments
Journal of Marketing Research
Marketing
Economics
International Management
Business
Econometrics
“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
Journal of Consumer Research
Arts
Business
Humanities
Marketing
Economics
International Management
Anthropology
Econometrics
