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Publications by Jung-Gyo Lee

The Persuasive Effects of Character Presence and Product Type on Responses to Advergames

Cyberpsychology, Behavior, and Social Networking

Human-Computer Interaction

Applied Psychology

Computer Science Applications

Social Psychology

English

Related publications

Effects of Self-Transcendence on Neural Responses to Persuasive Messages and Health Behavior Change

Proceedings of the National Academy of Sciences of the United States of America

Multidisciplinary

English

Effects of Country-Of-Origin Stereotypes on Consumer Responses to Product-Harm Crises

International Marketing Review

International Management

English

Investors’ Reactions to Company Advertisements: The Persuasive Effect of Product-Featuring Ads

European Journal of Marketing

English

US Food Company Branded Advergames on the Internet: Children's Exposure and Effects on Snack Consumption

Journal of Children and Media

Cultural Studies

English

Effects of YM-13650 on Type I to Type IV Allergic Reactions and Immune Responses in Animals.

Folia Pharmacologica Japonica

English

User Responses to the Formats and Product Properties of Contents Advertised on Facebook

Korean Society for Emotion and Sensibility

English

Input Type Effects on Students’ Written Narrative Responses

Issues in Language Studies

English

Evaluating the Persuasive and Memory Effects of Viral Advertising

International Journal of Online Marketing

English

Effects of Intensive Therapy and Antecedent Hypoglycemia on Counterregulatory Responses to Hypoglycemia in Type 2 Diabetes

Internal Medicine

English