Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Katija Gelbrich

The Effectiveness of Humor in Advertising: A Cross-Cultural Study in Germany and Russia

Journal of Euromarketing

English

Related publications

A Cross-Cultural Study of Humor Appreciation: Italy and Germany

Political Science

English

A Cross-Cultural Study of Global Brands Advertising Strategies in Iran

English

Type of Humor and Advertising Effectiveness: Study on Indonesian Children Aged 7–12

English

Theme of Humor and Advertising Effectiveness on Indonesian Children’s Screens

English

The Cross-Cultural Analysis of Australia and Russia

Advances in Public Policy and Administration

English

Cross-Cultural Issues on Organizational Dissent and Humor Orientation

Business Communication Research and Practice

English

Psychometric Properties of the Human System Audittransformational Leadership Short Scale in Germany and Philippines: A Cross-Cultural Study

English

New Research on Cross-Cultural and Cross-National Comparisons in Advertising and Consumer Behavior

Journal of Global Marketing

International Management

English

A Cross‐cultural Study Into Peer Evaluations of Women's Leadership Effectiveness

Leadership and Organization Development Journal

Human Resource Management

Organizational Behavior

English