Amanote Research
Register
Sign In
Discover open access scientific publications
Search, annotate, share and cite publications
Publications by Khim Yong Goh
Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models
Management Science
Management Science
Management
Operations Research
Strategy
Related publications
Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice
International Journal of Marketing Studies
The Effect of Brand Leadership Styles on Employees’ Brand Citizenship Behavior
Asian Social Science
Arts
Finance
Humanities
Economics
Econometrics
Social Sciences
The Effect of Brand Personality and Brand Satisfaction on Brand Loyalty: A Conceptual Paper
Journal of Management Research
Disentangling Preferences and Learning in Brand Choice Models
Marketing Science
Marketing
Economics
International Management
Business
Econometrics
The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty
The Role of Brand Awareness on Brand Image, Perceived Quality and Effect on Risk in Create Brand Trust
New Trends and Issues Proceedings on Humanities and Social Sciences
A Discussion on the Conformity Between the Cognitive Characteristics of Brand Connotation and Brand Extension Mode
Influence of Brand Signature, Brand Awareness, Brand Attitude, Brand Reputation on Hotel Industry’s Brand Performance
International Journal of Hospitality Management
Management
Tourism
Hospitality Management
Leisure
Strategy
The Effect of Brand Awareness, Brand Image and Perceived Quality on Customer Behaviour Intention
International Journal of Academic Research in Business and Social Sciences
