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Publications by Lucio Lamberti

What Makes Fashion Consumers “Click”? Generation of eWoM Engagement in Social Media

Asia Pacific Journal of Marketing and Logistics

International Management

English

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What Drives Consumers to Pass Along Marketer-Generated eWOM in Social Network Games?: Social and Game Factors in Play

Journal of Theoretical and Applied Electronic Commerce Research

Computer Science Applications

English

Consumers' Narrative Transportation on Social Media: A Study of Instagram of Fashion Brands

English

What Makes Consumers Recall Banner Ads in Mobile Applications

EMAJ: Emerging Markets Journal

English

Consumers’ Identification With Corporate Brands: Brand Prestige, Anthropomorphism and Engagement in Social Media

Journal of Product and Brand Management

Management of Technology

English

What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising

American Economic Journal: Microeconomics

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Social Media for Environmental Action: What Prompts Engagement and Intent Toward Activism

The International Journal of Technology, Knowledge, and Society

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Fashion Photography on Social Media: Insights From Hong Kong Fashion Image Producers

International Journal Of Management and Applied Research

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Deriving Psychodynamics Among Consumers Through Social Media

Advances in Business Strategy and Competitive Advantage

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Social Media Engagement via Twitter in Heart Failure

Journal of Cardiac Failure

Cardiovascular Medicine

English