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Publications by Luiz Slongo

The Placebo Effect in Marketing: The Ability of Country of Origin to Modify Product Performance

Brazilian Business Review

International Management

Management of Technology

English

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The Erosion of the Country of Origin Effect

Relations industrielles

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The Effect of Country of Origin in Dominant Brands

Revista científica Pensamiento y Gestión

English

Country-Of-Origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation

Journal of Applied Sciences

English

Effects of Country-Of-Origin Stereotypes on Consumer Responses to Product-Harm Crises

International Marketing Review

International Management

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The Effect of the Marketing Strategy in Performance of the Pharmaceutical Sector

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

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The Effect of Megaprojects on the Percived Image of Country of Origin in Case of Ethiopia

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Improved Marketing Performance and Product Innovation for the Optimization of Competitive Advantage

Journal of International Conference Proceedings

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Consumers’ Demographic Differences and the Country-Of-Origin Effects on Evaluations of Product Categories: An International Study

International Journal of Management Science and Business Administration

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Product‐country Images in the Arts: A Multi‐country Study

International Marketing Review

International Management

English