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Publications by M. Reyneke
In the Lap of Luxury: Consumer Conversation Concerning Online Advertisements of Luxury Brands
South African Journal of Business Management
Management
International Management
Business
Strategy
Related publications
Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Exploring the Personality of Luxury Fashion Brands
The Effect of Negative CSR Information by Luxury Fashion Brands on Consumer Response
Luxury Retail – The Online Experience
Journal of Textile Science & Fashion Technology
Review of Literature on the Historical Evolution of Luxury to Identify the Factors Associated With Consumer Attitude Towards Luxury Car Brands in an Emerging Country Setting
Global Journal of Management and Business Research
The Relationship Between Fast Fashion and Luxury Brands
Global Marketing Strategies for the Promotion of Luxury Goods
Selling Luxury Brands in Online Private Sales Multibrand Retailers—An Exploratory Study of Consumers’ Perspective
Chinese Business Review
The Impact of Step-Down Line Extension on Consumer-Brand Relationships: A Risky Strategy for Luxury Brands
Journal of Brand Management
Marketing
Management
Strategy
Identifying Factors Related to Luxury Brands’ International Market Selection
