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Publications by M.A. Kuznetsov

Brand Dichotomy: The Basic Features of Conception and Concept Differentiation

Вестник Алтайской академии экономики и права

English

Internal Structure and Oil Content Analysis of the Bv9 Layer of the Achimov Stratum in the Activity Area of Slavneft-Megionneftegaz JSC

PROneft’. Proffessional’no o nefti

English

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The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement

International Journal of Business and Social Research

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Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models

The International Journal of Management Science and Business Administration

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A Study of the Relationship Among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference

Contemporary Management Research

Management Information Systems

Management of Technology

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What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation

Journal of Marketing

International Management

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The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement

Journal of International Studies

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Basic Values of the Slavophil’ Concept of Right

Russian Journal of Legal Studies

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Differentiation of the Concept of Legal Aid

Law Review of Kyiv University of Law

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Social-Differentiation and Self-Differentiation: The Jaina Concept of the Individual and Sociological Individualisation-Paradigms

Max Weber Studies

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Inguinal and Femoral Hernioplasty: The Evaluation of a Basic Concept

Journal of Occupational and Environmental Medicine

Occupational Health

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