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Publications by Malcolm Faulds

From Customer Loyalty to Social Advocacy

Journal of Direct, Data and Digital Marketing Practice
MarketingManagement of TechnologyInternational ManagementBusinessInnovation
2012English

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The Influence of Customer Commitment and Loyalty Program on Customer Advocacy Behavior in B2B Product

International Journal of Science and Research (IJSR)
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Customer Awareness of the Social Responsibility and Its Relation to Loyalty

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2018English

Repurchase Loyalty for Customer Social Co-Creation E-Marketplaces

2013English

Customer Loyalty Programs: Are They Fair to Consumers?

Journal of Consumer Marketing
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2006English

The Direct and Indirect Effect of Exchange to Build Customer Loyalty in Social Network Sites

SSRN Electronic Journal
2010English

Effects of Customer Relationship Management on Customer Loyalty

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Customer Loyalty in Retail Banking

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series
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A Strategic Approach to Building Online Customer Loyalty: Integrating Customer Profitability Tiers

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Telecommunications Customer Churn and Loyalty Intention

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