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Publications by Mark A. Rosso
Brand Names as Keywords in Sponsored Search Advertising
Communications of the Association for Information Systems
Information Systems
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Brand Positioning Through Print Advertising
Brand Management in Emerging Markets
Strategic Bidder Behavior in Sponsored Search Auctions
Decision Support Systems
Developmental
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Humanities
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Predicting Bounce Rates in Sponsored Search Advertisements
Brand Names Before the Industrial Revolution
Fuzzy Search for Multiple Chinese Keywords in Cloud Environment
Computers, Materials and Continua
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Computer Science Applications
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Biomaterials
