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Publications by Mark Heitmann
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
Journal of Marketing
Marketing
Economics
International Management
Business
Econometrics
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The Effect of Word of Mouth in Customer Equity and Brand Equity
Chinese Business Review
The Role of Customer Involvement in Mediating the Relationship Between Brand Equity and Customer Loyalty
The Impact of Digital Social Responsibility on Customer Trust and Brand Equity: An Evidence From Social Commerce in Thailand
European Research Studies Journal
Management
Finance
Business
Economics
Accounting
Econometrics
Research on the Impact of Content Marketing on Brand Equity
The Credible Brand Model : The Effects of Ideological Congruency and Customer-Based Brand Equity on Media and Message Credibility
Determinants of Customer Satisfaction and Its Impact on Customer Loyalty in Nokia Brand
Journal of Sociological Research
The Impact of Corporate Rebranding on Brand Equity and Firm Performance
Journal of Business and Retail Management Research
Accounting
Management
Business
Impact of Fashion Innovativeness on Consumer-Based Brand Equity
Journal of Consumer Marketing
Marketing
International Management
Business
The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.
Academy of Management Proceedings
