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Publications by Marlize Terblanche-Smit

Measuring the Impact of Branded Alcohol Advertising and Price on Brand Versus Segment Consumption

International Business & Economics Research Journal (IBER)

English

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Analysing the Impact of Price Promotions Versus No-Price Promotions on Brand Image

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Measuring Intention to Buy Air Freshener Product Based on Brand Name, Packaging, Product Quality, Price, and Advertising in Indonesia

International Journal of Academic Research in Business and Social Sciences

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Brand Equity and Brand Performance on Branded Apparels in Chennai City

International Journal of Innovative Technology and Exploring Engineering

Mechanics of Materials

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Measuring the Impact of Price Changes on Poverty

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Impact of Underdog Narrative Advertising Strategy on Brand Positioning and Customer Purchase Intentions

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Alcohol Consumption: Monitoring, Regulation and Impact on Public Health

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Psy145 - Impact of Biosimilar Entry on Price and Uptake of Branded Biologics for the Treatment of Autoimmune Diseases

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Alcohol Advertising and Public Health: Systems Perspectives Versus Narrow Perspectives

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The Impact of Alcohol Consumption and Marijuana Use on High School Graduation

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