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Publications by Matthew T. Billett

The “Risky” Side of Brand Equity: How Brands Reduce Capital Costs

GfK Marketing Intelligence Review

English

Frequent Issuers' Influence on Long-Run Post-Issuance Returns

SSRN Electronic Journal

English

Related publications

Effects of Fast Fashion Brands' Sustainability Practices on Brand Equity Formation

English

The Roles of Identity and Brand Equity in Organic Consumption Behavior: Private Label Brands Versus National Brands

Journal of Brand Management

English

The Effect of Perceived Corporate Social Responsibility on the Brand Equity for Sports Brands

INTERNATIONAL REFEREED ACADEMIC JOURNAL OF SPORTS

English

Does Eco-Efficiency Reduce the Cost of Equity Capital?

English

Performance Evaluation of Select Global FMCG Brands on Customer Based Brand Equity Scale

Indian Journal of Applied Research

English

An Examination of the Interplay Between Country-Of-Origin, Brand Equity, Brand Preference and Purchase Intention Toward Global Fashion Brands

International Journal of Business Forecasting and Marketing Intelligence

English

The Impact of Step-Down Line Extension on Consumer-Brand Relationships: A Risky Strategy for Luxury Brands

Journal of Brand Management

English

How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?

Journal of Marketing

International Management

English

How Nostalgic Brand Positioning Shapes Brand Equity: Differences Between Emerging and Developed Markets

Journal of the Academy of Marketing Science

International Management

English