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Publications by Maysam Shirkhodaee

Evaluating the Persuasive and Memory Effects of Viral Advertising

International Journal of Online Marketing

English

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Exploring Routes to Persuasive Online Advertising

International Journal of Business and Management

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Viral Advertising and the Implications of Social Media

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A Check List for Evaluating Persuasive Features of Mathematics Courseware

International Education Studies

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Using Quasi-Experimental Data to Develop Empirical Generalizations for Persuasive Advertising

Journal of Advertising Research

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The Influence of Advertising Appeals on Viral Advertising, Brand Awareness, and Purchase Intention: The Moderator Role of Hedonic Personality

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen

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The Effects of Advertising Valence on Comparative Advertising: The Roles of Counterarguments

Journal of Marketing Development and Competitiveness

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Moving Sermons: Studies Into the Persuasive Effects of Preaching

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Are Two Brands Better Than One? Investigating the Effects of Co-Branding in Advertising on Audience Memory

Marketing Letters

International Management

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Evaluating the Memory Enhancing Effects of Angelica Gigas in Mouse Models of Mild Cognitive Impairments

English