Amanote Research

Amanote Research

    RegisterSign In

Discover open access scientific publications

Search, annotate, share and cite publications


Publications by Melissa Akemi Casagrande Yamawaki

The Millennials Luxury Brand Engagement on Social Media: A Comparative Study of Brazilians and Italians

Internext
2019English

Related publications

Luxury Wine Brand Visibility in Social Media: An Exploratory Study

International Journal of Wine Business Research
AccountingManagementBusiness
2011English

Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media

2020English

Investigating the Impacts of Brand Social Media Posts’ Linguistic Styles on Consumer Engagement

2020English

Customer Engagement in Social Media and Tourism Brand Performance Implications

TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION
2018English

Three Essays on Understanding Consumer Engagement With Brand Posts on Social Media

English

Consumer Engagement With Brand Posts on Social Media: Current State and Research Agenda

2020English

Predicting Employee Engagement: A Study Among Millennials

2019English

The Impact of Materialistic Values on Thai Consumers’ Brand Engagement in Self-Concept for Luxury Products

European Research Studies Journal
ManagementFinanceBusinessEconomicsAccountingEconometrics
2019English

Consumers’ Identification With Corporate Brands: Brand Prestige, Anthropomorphism and Engagement in Social Media

Journal of Product and Brand Management
InnovationMarketingManagement of TechnologyManagementStrategy
2018English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2026 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy