Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Merlin Stone

Artificial Intelligence (AI) in Strategic Marketing Decision-Making: A Research Agenda

Information Sciences

English

The Dark Side of CRM — Customers, Relationships and Management

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

The Possible Impact of University Corruption on Customers’ Ethical Standards

Journal of Database Marketing & Customer Strategy Management

English

The CRM Behaviour Theory – Managing Corporate Customer Relationships in Service Industries

Journal of Database Marketing & Customer Strategy Management

English

Managing Retention — Who Does It Well?

Journal of Database Marketing & Customer Strategy Management

English

IT Governance and Project Management: A Qualitative Study

Journal of Database Marketing & Customer Strategy Management

English

Customer Experience and Profitability: An Application of the Empathy Rating Index (ERIC) in UK Call Centres

Journal of Database Marketing & Customer Strategy Management

English