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Publications by Metehan Tolon
Logo Değişimlerinin Marka Bağlılığına Etkisi: Türkiye Converse Ve Fanta Araştırması (The Effects of Logo Changes on Brand Loyalty: A Research Converse and Fanta Brands in Turkey)
Journal of Business Research - Turk
Entelektüel Uyarımın Özyeterlilik Üzerindeki Etkisinde Kişi-İş Uyumunun İçsel Atıf Eksenli Aracılık Rolü
Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi
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The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey
International Journal of Marketing Studies
Brand Logo Shape and Brand Personality
Mexico Country Brand: A Logo With Aesthetic
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Computer-Aided Design
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A Field Research on Youth’s Brand Loyalty and Brand Sensitivity in Clothes: A Application in Turkey
European Journal of Business and Management Research
AB’NİN SERBEST TİCARET ANLAŞMALARININ ASİMETRİK ETKİSİ VE TÜRKİYE / Asymmetric Effects of the EU’s Free Trade Agreements and Turkey
Uluslararası Ekonomi, İşletme ve Politika Dergisi
Verhüten? Logo...
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Logo, Language and Semiotic
Ulakbilge Dergisi
Markaya Duyulan Güven Ile Marka Sadakati İlişkisinde Marka Aşkının Aracılık Rolü: Starbucks Markası Üzerine Bir Araştırma (The Mediating Role of Brand Love in the Relationship of Brand Trust and Brand Loyalty: A Research on Starbucks as a Brand)
Journal of Tourism and Gastronomy Studies