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Publications by Mikko Paananen
Impact of Value-Adding Services on Quality, Loyalty and Brand Equity in the Brewing Industry
International Journal of Quality and Service Sciences
Accounting
Management
Business
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Satisfaction and Loyalty in B2b Relationships in the Freight Forwarding Industry: Adding Perceived Value and Service Quality Into Equation
Transport
Automotive Engineering
Mechanical Engineering
The Brand Value and Its Impact on Sales in Automotive Industry
LOGI – Scientific Journal on Transport and Logistics
Brand Service Quality, Satisfaction, Trust and Preference as Predictors of Consumer Brand Loyalty in the Retailing Industry
Mediterranean Journal of Social Sciences
The Impact of Brand Image and Service Quality on Consumer Loyalty in the Banking Sector
International Journal of Economics and Business Administration
Management
Finance
Business
Economics
Accounting
Econometrics
Effect of Dimensions of Service Quality on the Brand Equity in the Fast Food Industry
Studies in Business and Economics
Management
Finance
Business
Economics
Social Psychology
Accounting
Econometrics
An Empirical Study of Corporate Brand Image, Customer Perceived Value and Satisfaction on Loyalty in Shoe Industry
Journal of Economics and Behavioral Studies
Effect of Brand Loyalty on Purchase Intention in Cosmetics Industry
Research in Business and Management
The Impact of Product Innovation on Relationship Quality in Automotive Industry: Strategic Focus on Brand Satisfaction, Brand Trust, and Brand Commitment
Asian Social Science
Arts
Finance
Humanities
Economics
Econometrics
Social Sciences
Brand Equity Dimensions of Mediation in Satisfaction as Customer Loyalty
Wiga : Jurnal Penelitian Ilmu Ekonomi