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Publications by Miya KOIKE

Kansei EVALUATION TO MANAGE a PRODUCT BRAND IMAGE

KANSEI Engineering International

English

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Country-Of-Origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation

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LifeInsure: Choosing a Product Administration System to Manage Their Product Lifecycle

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KANSEI Evaluation of Color Images

Transactions of Japan Society of Kansei Engineering

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Brand Image, Product Knowledge, Dan Electronic Word of Mouth Berpengaruh Terhadap Purchase Intention

E-Jurnal Manajemen Universitas Udayana

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The Inﬂuence of Halal Labelization, Brand Image and Product Quality Towards Consumer Purchase Decisions of Wardah Cosmetic Product

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Understanding Doppelgänger Brand Image

Advances in Marketing, Customer Relationship Management, and E-Services

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Identity, Positioning, Brand Image and Brand Equity Comparison.

Independent Journal of Management & Production

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The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty

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Projecting the Right Image: Using Projective Techniques to Measure Brand Image

Qualitative Market Research

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