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Publications by Muhammad Naufal Makarim

The Effect of Spectator-Based Brand Equity on Behavioral Intentions in Football Club

INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia

English

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Brand Elements Model of Professional Football Clubs on Customers Based Brand Equity (CBBE)

Journal of Physical Fitness, Medicine & Treatment in Sports

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The Effect of Word of Mouth in Customer Equity and Brand Equity

Chinese Business Review

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Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models

The International Journal of Management Science and Business Administration

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The Effect of Design of Restaurant on Customer Behavioral Intentions

Management Science Letters

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Effect of Utilitarian Benefit on Green Brand Equity With Green Brand Image

Jurnal Manajemen

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Measuring Brand Equity of Cosmeceuticals – A Case Using Consumer Based Brand Equity Model

Asian Journal of Pharmaceutical and Clinical Research

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Impact of Fashion Innovativeness on Consumer-Based Brand Equity

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The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.

Academy of Management Proceedings

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Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

Journal of Business Research

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