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Publications by Mustansar Hussain

Impact of Unethical Advertising, Misleading Information or Deceptive Advertising on Customer Purchasing Intention With Mediating Effect of Word of Mouth: Case of Pakistan

International Journal Of Innovation And Economic Development
2015English

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Mediating Effect of Advertising Expenditure on Labour Productivity: A Case of Manufacturing Industries in Pakistan

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The Impact of Humorous Advertising on Consumers’ Buying, Word of Mouth and Recall

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The Influence of Advertising Value on Advertising Attitude and Its Impact on Purchase Intention

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Building Trust in E-Banking and Its Effect on Positive Word-Of-Mouth Advertising

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Quantifying the Ripple: Word-Of-Mouth and Advertising Effectiveness

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Deceptive Advertising With Rational Buyers

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The Impact of Online Advertising on Tunisian Consumers’ Purchase Intention

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Relationships Between the Advertising Appeal and Behavioral Intention: The Mediating Role of the Attitude Towards Advertising Appeal

SHS Web of Conferences
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Letter: Misleading Drug Advertising.

BMJ
1975English

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