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Publications by Muzaffer BODUR
Expanding the Boundary of Brand Extensions Through Brand Relationship Quality
Journal of Business Economics and Management
Accounting
Management
Economics
Econometrics
Business
Related publications
Brand Extensions
Journal of Fashion Marketing and Management
Marketing
International Management
Business
The Impact of Product Innovation on Relationship Quality in Automotive Industry: Strategic Focus on Brand Satisfaction, Brand Trust, and Brand Commitment
Asian Social Science
Arts
Finance
Humanities
Economics
Econometrics
Social Sciences
Consumer’s Trust in the Brand: Can It Be Built Through Brand Reputation, Brand Competence and Brand Predictability
International Business Research
Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand
Management and Marketing
Accounting
Management
Business
Competitive Effects on the Evaluation of Brand Extensions
Pengaruh Service Quality, Brand Image Terhadap Brand Loyalty Dengan Brand Trust Sebagai Mediasi
Jurnal Manajemen Bisnis dan Kewirausahaan
An Exploratory Qualitative Study of Brand Associations as a Means for Brand Extensions: Part 2
South African Journal of Economic and Management Sciences
Management
Finance
Business
Economics
Accounting
Econometrics
The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty
Influence of Brand Signature, Brand Awareness, Brand Attitude, Brand Reputation on Hotel Industry’s Brand Performance
International Journal of Hospitality Management
Management
Tourism
Hospitality Management
Leisure
Strategy
