Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Mynavathi L

Celebrity Endorsement as an Effective Tool for Destination Marketing Among Occupation Groups in Bangalore

Atna - Journal of Tourism Studies

English

Related publications

Celebrity Endorsement Solving the Destination Marketing Puzzle

Atna - Journal of Tourism Studies

English

Tourism Destination Marketing Using Facebook as a Promotional Tool

IOSR Journal of Humanities and Social Science

English

Investigating Sport Celebrity Endorsement and Sport Event Sponsorship as Promotional Cues

South African Journal for Research in Sport, Physical Education and Recreation

Physical Therapy

English

Celebrity Endorsement and Consumer Purchase Demeanor in Benin City

Journal of Marketing and Information Systems

English

Digital Marketing as an Innovative Communication Tool

Economy and Society

English

Risk, Issues in Promotion of Brands Through Celebrity Endorsement Strategy

International Journal of Advanced Scientific Research and Management

English

E-Mailing as an Internet Marketing Tool

The Scientific Journal Grain Crops

English

Celebrity Endorsement, Brand Equity, and Consumer Purchasing Decisions

English

A Confirmatory Factor Analysis of the Source Model for Celebrity Endorsement

English