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Publications by Nebojsa St. Davcik
The Use and Misuse of Structural Equation Modeling in Management Research: A Review and Critique
SSRN Electronic Journal
How Much Do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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A Critique of Normative Commitment in Management Research
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