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Publications by Nguyen Phuc Nguyen
The Causal Relationships Between Components of Customer-Based Brand Equity for a Destination: Evidence From South Korean Tourists in Danang City, Vietnam
Asian Economic and Financial Review
Development
Management
Finance
Business
Economics
Accounting
Econometrics
Determinants of Inter-Firm Trust in a Tourism Region
International Journal of Business and Management
Related publications
Measuring Customer Based Brand Equity: A Case of Heineken From the Beer Market in Vietnam
Asian Social Science
Arts
Finance
Humanities
Economics
Econometrics
Social Sciences
Model Analysis of the City Identity Towards a Creative City as a Tourism Destination and Its Impact on Customer Based Brand Equity
Destination Brand Equity in Tourism Context: Evidence on Iran
European Journal of Tourism, Hospitality and Recreation
Measuring Brand Value Based on Customer Data: The Survey From Smartphone Market in Ho Chi Minh City, Vietnam
The EUrASEANs: journal on global socio-economic dynamics
Interrelationships Between Viral Marketing and Purchase Intention via Customer-Based Brand Equity
Journal of Business and Management Sciences
The Role of Customer Involvement in Mediating the Relationship Between Brand Equity and Customer Loyalty
Analyze the Effect of Customer Based Brand Equity on Consumer’s Purchase Behavior: A Case of Branded Garments City Faisalabad
The Effect of Word of Mouth in Customer Equity and Brand Equity
Chinese Business Review
The Influence of Destination Personality on Brand Image Evaluation Among Archaeological Tourists
Jurnal Komunikasi: Malaysian Journal of Communication
Communication
