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Publications by Paige S Carter

When Is Brand Orientation a Useful Strategic Posture?

Journal of Brand Management

English

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The Use of Subscores in Higher Education: When Is This Useful?

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The Impact of Market Orientation, Brand Image and Internal Marketing on Brand Orientation and Strengthening Br

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From Market Orientation to Brand Orientation in the Public Sector

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Determining the Presence of a Long-Term/Short-Term Dilemma for SMEs When Adopting Strategic Orientation to Improve Performance

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Reverse-Market Orientation and Corporate Brand Development

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Is There an Age When Myocardial Perfusion Imaging May No Longer Be Prognostically Useful?

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