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Publications by Paraskevi Sarantidou

Enriching the ECSI Model Using Brand Strength in the Retail Setting

European Journal of Management and Business Economics

Organizational Behavior

Human Resource Management

International Management

Hospitality Management

English

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The Country of Brand Communication in the Retail Setting: An Analysis of Italian Products in China

Australasian Marketing Journal

English

The Employee‐customer Satisfaction Chain in the ECSI Model

European Journal of Marketing

English

Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand

Management and Marketing

English

Retail Brand Equity: Measurements Through Brand Policy and Store Formats

American Journal of Industrial and Business Management

English

Implementing Retail Category Management: A Model-Based Approach to Setting Optimal Markups

Customer Needs and Solutions

English

Brand Loyalty in a Bertrand-Type Oligopoly Setting

American Journal of Industrial and Business Management

English

The LOGMAN Model: A Logical Brand Management Model

Journal of Product and Brand Management

Management of Technology

English

Measuring Brand Equity of Cosmeceuticals – A Case Using Consumer Based Brand Equity Model

Asian Journal of Pharmaceutical and Clinical Research

Pharmaceutical Science

English

Nurse Practitioner Perceptions of a Diabetes Risk Assessment Tool in the Retail Clinic Setting

Clinical Diabetes

Internal Medicine

English