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Publications by Qaira Aziz

Impact of Promotional Mix on Customer Based Braned Equity: Mediating Effect of Brand Image a Case Study of Beverage Industry in Pakistan

International Journal of Advanced Multidisciplinary Research

English

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Investigating the Effect of CSR on Brand Equity With the Mediating Role of Brand Personality and Brand Reputation: A Case Study of Golrang

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The Role of Customer Involvement in Mediating the Relationship Between Brand Equity and Customer Loyalty

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Analyze the Effect of Customer Based Brand Equity on Consumer’s Purchase Behavior: A Case of Branded Garments City Faisalabad

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Measuring Customer Based Brand Equity: A Case of Heineken From the Beer Market in Vietnam

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Impact of Brand Awareness on Brand Loyalty With Mediation of Customer Satisfaction in Textile Sector of Pakistan

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The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

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