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Publications by Raj Sethuraman

The Competition Between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions

Foundations and Trends in Marketing

English

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Competition Between Private Labels and National Brands in a Multichannel Retailer

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Old Brands, New Brands, Neglected Brands

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Strengthening the National Identity Through Brands

Advances in Economics and Business

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The Relationship Between Fast Fashion and Luxury Brands

Global Marketing Strategies for the Promotion of Luxury Goods

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Fighting Store Brands Through the Strategic Timing of Pricing and Advertising Decisions

European Journal of Operational Research

Information Systems

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The Roles of Identity and Brand Equity in Organic Consumption Behavior: Private Label Brands Versus National Brands

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The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining

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Consumer Preferences of Store Brands: Role of Prior Experiences and Value Consciousness

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Corporate Brands and Social Brands: Co-Branding GM-Free and UK Supermarkets

International Studies of Management and Organization

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