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Publications by Ratih Hurriyati
PENGARUH KINERJA BRAND EQUITY DAN TRUST TERHADAP CUSTOMER LOYALTY (Survei Kepada Pelanggan Alat Berat Excavator Merek Kobelco Di Kota Bandung )
Journal of Business Management Education (JBME)
Pelaksanaan Service Excellence Badan Usaha BPJS Kesehatan Kcu Bandung
Journal of Business Management Education (JBME)
Persepsi Merek Mewah Untuk Membangun Minat Beli
Journal of Business Management Education (JBME)
PENGARUH KINERJA CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN (Survei Pada Mini Market Penjual Es Krim Wall’s Selection Oreo Di Kecamatan Cikajang - Garut)
Journal of Business Management Education (JBME)
Gaya Hidup Konsumen Dalam Pengambilan Keputusan Pembelian
Journal of Business Management Education (JBME)
PENGARUH LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PRODUK CLOTHING LINE (Survei Pada Konsumen Clothing Line Famo Di Kota Bandung)
Journal of Business Management Education (JBME)
ANALISIS PERILAKU ADOPSI TEKNOLOGI MOBILE WALLET MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY3 (UTAUT3) (Survei Pengguna OVO Pada Generasi Milenial Di Indonesia)
Journal of Business Management Education (JBME)
Pelanggan TV Berbayar Di Indonesia: Tantangan Hambatan Berpindah Dalam Mempertahankan Loyalitas
Journal of Business Management Education (JBME)
Pengaruh Brand Identification Dan Sense of Community Terhadap Brand Loves (Survei Pada Pengguna Forum Jual Beli Kaskus Di Kota Bandung)
IJEEM - Indonesian Journal of Environmental Education and Management
Analisis Kinerja Interpersonal Relationship Terhadap Customer Loyalty (Survei Pada Pelanggan Telkom Speedy Di Kota Bandung)
Journal of Business Management Education (JBME)
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