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Publications by Razan Ibrahim Awadallah
The Relationship Between Viral Marketing and Consumer Purchase Intention, the Moderator Role of Brand Image and Age: Evidence From Smartphone Users in North Cyprus
Management Science Letters
Accounting
Management
Business
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The Effect of Electronic Word of Mouth Communication on Purchase Intention and Brand Image: An Applicant Smartphone Brands in North Cyprus
Management Science Letters
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Interrelationships Between Viral Marketing and Purchase Intention via Customer-Based Brand Equity
Journal of Business and Management Sciences
The Influence of Advertising Appeals on Viral Advertising, Brand Awareness, and Purchase Intention: The Moderator Role of Hedonic Personality
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
The Country of Origin and Brand Image Effect on Purchase Intention of Smartphone in Surabaya - Indonesia
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Vodafone: The Relationship Between Brand Image and Online Marketing Strategies
IROCAMM-International Review Of Communication And Marketing Mix
Correlations Between Awareness of Green Marketing, Corporate Social Responsibility, Product Image, Corporate Reputation, and Consumer Purchase Intention
The Effects of Corporate Social Marketing on Brand Trust and Purchase Intention
Effects of Multi-Brand Company’s CSR Activities on Purchase Intention Through a Mediating Role of Corporate Image and Brand Image
Journal of Fashion Marketing and Management
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The Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia
