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Publications by Reyna Elizabeth Hernández Chávez
Mexico Country Brand: A Logo With Aesthetic
Grafica
Communication
Performing Arts
Computer Graphics
Computer-Aided Design
Visual Arts
Related publications
Brand Logo Shape and Brand Personality
Active White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communication
Journal of Advertising
Communication
International Management
Business
Marketing
The Country Brand Trap
CEPAL Review
Development
Economics
Econometrics
Finance
Is Mexico a Lumpy Country?
Performance and Radiation Patterns of Aesthetic and Asymmetric Logo-Based Patch Antennas
Journal of Electromagnetic Waves and Applications
Electronic Engineering
Electronic
Optical
Electrical
Magnetic Materials
Astronomy
Physics
Circular-Looking Makes Green-Buying: How Brand Logo Shapes Influence Green Consumption
Sustainability
Development
Management
Monitoring
Environmental Science
Renewable Energy
Energy Engineering
Law
Sustainability
Planning
Policy
Power Technology
the Environment
Geography
Brand Analysis of a US Global Brand in Comparison With Domestic Brands in Mexico, Korea, and Japan
Journal of Product and Brand Management
Innovation
Marketing
Management of Technology
Management
Strategy
Consumer Choice Between Common Generic and Brand Medicines in a Country With a Small Generic Market
Journal of managed care & specialty pharmacy
Health Policy
Pharmacy
Pharmaceutical Science
Logo Değişimlerinin Marka Bağlılığına Etkisi: Türkiye Converse Ve Fanta Araştırması (The Effects of Logo Changes on Brand Loyalty: A Research Converse and Fanta Brands in Turkey)
Journal of Business Research - Turk
