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Publications by Rosma Jolly

Celebrity Endorsement Solving the Destination Marketing Puzzle

Atna - Journal of Tourism Studies

English

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Celebrity Endorsement as an Effective Tool for Destination Marketing Among Occupation Groups in Bangalore

Atna - Journal of Tourism Studies

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The Impact of Celebrity Endorsement on Consumer Buying Behavior

Advances in Social Sciences Research Journal

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Solving the Rendering Puzzle

Information Display

Electronic Engineering

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Celebrity Endorsement, Brand Equity, and Consumer Purchasing Decisions

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Celebrity Endorsement and Consumer Purchase Demeanor in Benin City

Journal of Marketing and Information Systems

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Solving Frege's Puzzle

The Journal of Philosophy

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A Confirmatory Factor Analysis of the Source Model for Celebrity Endorsement

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Risk, Issues in Promotion of Brands Through Celebrity Endorsement Strategy

International Journal of Advanced Scientific Research and Management

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Solving the « Selective Intervention » Puzzle

Revue d'Economie Industrielle

Industrial Relations

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