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Publications by Ruben Huertas-Garcia

How Store Flyers Design Affect Perceived Variety of Retailers’ Assortment

Industrial Management and Data Systems

Industrial Relations

Manufacturing Engineering

Computer Science Applications

Management Information Systems

English

How a Sustainable Message Affects Brand Attributes

Industrial Management and Data Systems

Industrial Relations

Manufacturing Engineering

Computer Science Applications

Management Information Systems

English

Related publications

Competitive Advertising Within Store Flyers: A Win–win Strategy?

Journal of Retailing and Consumer Services

English

Are Consumer Perceptions of Retailers Aligned With Retail Store Positioning?

Journal of Business & Economics Research (JBER)

English

How Perceived Substance Characteristics Affect Ethical Judgement Towards Cognitive Enhancement

Multidisciplinary

English

Store-Brand Introduction and Production Arrangement in the Presence of Multiple Retailers

RAIRO - Operations Research

Management Science

Computer Science Applications

Operations Research

Theoretical Computer Science

English

Store Attribute Factors Inducing Customer Loyalty in the Context of Apparel Retailers

International Journal of Recent Technology and Engineering

Management of Technology

English

The Presence of Variety Reduces Perceived Quantity

Journal of Consumer Research

International Management

English

Investigating the Way Store Environment and Merchandise Assortment Interface to Create Effective Shopping Experiences

English

Higher Quality or Lower Price? How Value-Increasing Promotions Affect Retailer Reputation via Perceived Value

Journal of Business Research

English

Pengaruh Store Image Perception, Dan Store Brand Price Image Terhadap Store Brand Purchase Intention Dengan Perceived Risk Sebagai Variabel Mediasi

Jurnal Manajemen Bisnis dan Kewirausahaan

English