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Publications by S. Terason
The Impact of Materialistic Values on Thai Consumers’ Brand Engagement in Self-Concept for Luxury Products
European Research Studies Journal
Management
Finance
Business
Economics
Accounting
Econometrics
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The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement
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Electronic Engineering
Civil
Structural Engineering
Electrical
Computer Science
The Research of Status’s Influence on Consumers’ Self-Brand Connection With Luxury Brands: Moderating Role of Self-Esteem and Vanity*
Open Journal of Business and Management
The Millennials Luxury Brand Engagement on Social Media: A Comparative Study of Brazilians and Italians
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Examining Chinese Consumers’ Knowledge, Face-Saving, Materialistic, and Ethical Values With Attitudes of Counterfeit Goods
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The Impact of Brand Name on Consumers, Case of Bosnia and Herzegovina
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The Impact of Step-Down Line Extension on Consumer-Brand Relationships: A Risky Strategy for Luxury Brands
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The Luxury Brand Strategy Challenge
Journal of Brand Management
Marketing
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