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Publications by Sheng-Hong Ye

The Research of Status’s Influence on Consumers’ Self-Brand Connection With Luxury Brands: Moderating Role of Self-Esteem and Vanity*

Open Journal of Business and Management

English

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The Impact of Materialistic Values on Thai Consumers’ Brand Engagement in Self-Concept for Luxury Products

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The Influence of Chess Training on Pupils’ Self-Efficacy， Self-Esteem and Social Anxiety

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Moderating Role of Materialism in the Effect of Perceived Value on Purchase Intention of Counterfeits of Luxury Brands

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Self-Esteem Reactivity Among Mothers of Children With Attention-Deficit/Hyperactivity Disorder: The Moderating Role of Depression History

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Seeking Self-Evaulative Feedback: The Interactive Role of Global Self-Esteem and Specific Self-Views.

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Influence of Makeup on the Well-Being and Self-Esteem of Women

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The Influence of Employee Engagement, Self Esteem, Self-Efficacy on Employee Performance in Small Business

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The Influence of Rituals on Luxury Product Consumption: Implications for Brands

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