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Publications by Shirley Bester

Cause-Related Marketing in an Emerging Market: Effect of Cause Involvement and Message Framing on Purchase Intention

Journal of Database Marketing & Customer Strategy Management

English

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Cause-Related Marketing and Its Impact on Buying Intention

Theoretical Economics Letters

English

Cause-Related Marketing and Purchase Intention Toward Team-Licensed Products: Moderating Effects of Sport Consumers’ Altruism

Environmental Science

Renewable Energy

Energy Engineering

Power Technology

the Environment

English

Attention, Emotions and Cause-Related Marketing Effectiveness

European Journal of Marketing

English

A Research on Consumer Preferences in Cause Related Marketing

İktisadi ve İdari Bilimler Fakültesi Dergisi

English

Customers’ Imprint About Cause Related Marketing Driven Through Experiential Marketing

Annals of Dunarea de Jos University of Galati. Fascicle I. Economics and Applied Informatics

English

Effectiveness of Social Media Marketing on Customer Purchase Intention

International Journal of Innovative Technology and Exploring Engineering

Mechanics of Materials

Electronic Engineering

Structural Engineering

Computer Science

English

The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

EMAJ: Emerging Markets Journal

English

Effect of Social Media Marketing Practices of Personal Care Brands on Consumer Purchase Intention

International Journal of Recent Technology and Engineering

Management of Technology

English

Tactical Considerations for the Effective Use of Cause-Related Marketing

Journal of Applied Business Research

International Management

English