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Publications by Soonhwa Choi
The Effects of Salesperson-Brand Image Congruence on Brand Conceptual Fluency and Customer Responses and the Moderating Role of Brand Familiarity
Journal of Channel and Retailing
Related publications
The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty
Role of Anti-Brand Websites on Brand Image
The Effect of Brand Awareness, Brand Image and Perceived Quality on Customer Behaviour Intention
International Journal of Academic Research in Business and Social Sciences
A Study of the Relationship Among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference
Contemporary Management Research
Management
Monitoring
Marketing
Economics
Strategy
Innovation
Management Information Systems
Policy
Management of Technology
Law
Econometrics
The Effect of Brand Personality and Brand Satisfaction on Brand Loyalty: A Conceptual Paper
Journal of Management Research
The Role of Brand Awareness on Brand Image, Perceived Quality and Effect on Risk in Create Brand Trust
New Trends and Issues Proceedings on Humanities and Social Sciences
Understanding the Impact of the Brand Experience on Brand Reputation by the Moderating Role of Technology Turbulence
International Journal of Marketing Studies
Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love
Journal of Business Research
Marketing
The Effects of Brand Involvement and Message Strategy on User Responses on Facebook Brand Pages
