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Publications by Thomas Cleff
How Global Are Global Brands? An Empirical Brand Awareness and Image Analysis
Journal of Euromarketing
Assessing the Lead Market Potential of Countries for Innovation Projects
Journal of International Management
Strategy
Management
International Management
Business
Finance
Related publications
Brand Analysis of a US Global Brand in Comparison With Domestic Brands in Mexico, Korea, and Japan
Journal of Product and Brand Management
Innovation
Marketing
Management of Technology
Management
Strategy
An Examination of the Interplay Between Country-Of-Origin, Brand Equity, Brand Preference and Purchase Intention Toward Global Fashion Brands
International Journal of Business Forecasting and Marketing Intelligence
The Transformation of Global Brands: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Global Imbalances and Capital Account Openness: An Empirical Analysis
SSRN Electronic Journal
Performance Evaluation of Select Global FMCG Brands on Customer Based Brand Equity Scale
Indian Journal of Applied Research
Crowdfunding and Global Health Disparities: An Exploratory Conceptual and Empirical Analysis
Globalization and Health
Health Policy
Public Health
Occupational Health
Environmental
Impact of Buying Counterfeit Brands on the Brand Image of Original Brands
Asia Proceedings of Social Sciences
Brand Awareness on Cosmetic Products Among the Selected Customers in Kerala – An Empirical Analysis
International Journal of Management Studies
Development Direction Research of Korean Lifestyle Brands Through Analysis for Global Lifestyle Brands - Focused on the Trend Analysis
International Business & Economics Research Journal (IBER)
